Bell Seeks Joy Ride Program Ambassadors

Women who are passionate about mountain biking encouraged to apply

Photo: Josh Sawyer

Photo: Josh Sawyer

Press Release // Scotts Valley, CA – The Bell Joy Ride Program is designed to inspire and enable female mountain bikers with regular, structured, fun and social rides that appeal to all levels of riders. This is a space where female riders can enjoy both challenge and camaraderie in a non-race oriented environment. After a hugely successful initial launch, Bell will be identifying five new ambassadors for 2017 to help achieve Bell’s mission to get more women riding on the dirt more often. You don’t have to be an awesome mountain biker — you just have to be passionate about women’s mountain biking. Applications will be accepted through November 15, 2016. Ambassadors will be announced in January.

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