Women who are passionate about mountain biking encouraged to apply

Photo: Josh Sawyer

Photo: Josh Sawyer

Press Release // Scotts Valley, CA โ€“ The Bell Joy Ride Program is designed to inspire and enable female mountain bikers with regular, structured, fun and social rides that appeal to all levels of riders. This is a space where female riders can enjoy both challenge and camaraderie in a non-race oriented environment. After a hugely successful initial launch, Bell will be identifying five new ambassadors for 2017 to help achieve Bellโ€™s mission to get more women riding on the dirt more often. You donโ€™t have to be an awesome mountain biker โ€” you just have to be passionate about womenโ€™s mountain biking. Applications will be accepted through November 15, 2016. Ambassadors will be announced in January.

Learn more at bellhelmets.com.