Portion of sales benefits National Interscholastic Cycling Association (NICA)

Photo: Vince M. Camiolo, PA League

Berkeley, CA. – The National Interscholastic Cycling Association (NICA), a youth development organization governing interscholastic mountain biking in the United States, is pleased to announce a new partnership with Club Ride, a well-known apparel brand based in Ketchum, Idaho.

“We are honored that Club Ride has joined NICA’s Corporate Booster Club and will be contributing a portion of revenue generated from the sale of their excellent clothing. By doing so, they are joining a number of leading brands who believe in NICA’s goal of wanting to provide every American teenager the opportunity to build strong body, mind and character through participation on school based mountain bike team. Club Ride has seen first-hand how NICA’s youth cycling and adult coach training programs are energizing communities across Idaho and they know that with additional support, NICA can continue to expand efforts to expand cycling opportunities into underserved communities and further initiatives to get more teens and, especially, young women riding,” explained Austin McInerny, NICA’s president.

Mike Herlinger, founder of Club Ride, explained, “We worked with the NICA Idaho League last season which was very successful. Seeing the volunteers, coaches, families and student-athletes all supporting and enjoying time outdoors while competing against one another at the League races, made us want to support NICA’s movement to get more kids on bike in America. By providing financial support from the sales of Club Ride gear, we are proud to strengthen NICA’s efforts to expand their programs to more communities across America.”

In addition to becoming a NICA Corporate Booster Club member with a tax-deductible donation, Club Ride will be donating a portion of sales of custom items embossed with NICA logos.

About the National Interscholastic Cycling Association 
Founded in 2009 as a 501(c)3 nonprofit, the National Interscholastic Cycling Association (NICA) develops interscholastic mountain biking programs for student-athletes across the United States. NICA provides leadership, services and governance for regional leagues to produce quality mountain bike events and programs, and supports every student-athlete in the development of strong body, strong mind and strong character through cycling. As of October 2017, NICA has 21 state and regional leagues, and 6,000 licensed coaches who are working with approximately 14,100 student-athletes from over 800 middle and high schools in the USA. More info: nationalmtb.org

About Club Ride
In the spring of 2008, Founder Mike Herlinger had just finished another great ride on some of Sun Valley, Idaho’s epic, local singletrack. Basking in the post-ride afterglow, he realized he was running late and needed to get back to town to meet some friends at the local watering hole for a burger and some cold beers.
Moment of decision: take the extra time to run home and change, or turn heads at the restaurant in his Lycra kit. Opting for the wardrobe change, he arrived at home to ditch the Lycra and don more suitable attire. When he grabbed one of his well-loved, vintage Western shirts, he had an idea. “How cool would it be if I could just ride in this shirt?”

From that simple question, Club Ride was born and has been built on the conviction that cycling apparel can be both technical and stylish. Throughout that summer, designs were drawn, friends were consulted, and fabric was cut, sewn and re-sewn. Then the prototypes were tested on rugged mountain trails and 15-mile evening commutes (the fun part).

Eventually Club Ride solidified and became something real. Since then, with the help of riders like you, Club Ride has been growing steadily. We’re excited to see how the coming years unfold, and we appreciate all the support and feedback from Club Riders everywhere. More info and ordering options: clubrideapparel.com.