Bell Expands Joy Ride Women’s Mountain Bike Program

Bell Expands Joy Ride Women’s Mountain Bike Program

2017 ambassadors announced Following the Bell Joy Ride program’s broad success across the country in its initial year, Bell has expanded the program from eight to 12 markets for 2017, helping continue its mission to get more women mountain biking, more often. Created for all women who love mountain biking, the Bell Joy Ride program continues its mission with the addition of six new ambassadors and four new regions. “In only the first year of the program, everyone involved at Bell has been amazed by the dedication, growth and enthusiasm of the Joy Ride ambassadors,” said Heather Cooper, Brand Director for Bike and Powersports at Bell. “As Joy Ride moves forward at full-speed, the team can’t wait to see what 2017 holds.” The Joy Ride Ambassadors for 2017 are: New regions/ambassadors: Amber-Lyn Streiff, Santa Rosa, CA • Jamie Armitage , Golden, CO • Natasha Weis, Gig Harbor, WA •...
Van Living: 13 Feet of Love

Van Living: 13 Feet of Love

Life with Olive By Lynn Kennen About a year ago I decided to change my life. I quit my reliable ‘normal’ job as the general manager of a restaurant in Tahoe City to be a nomadic guide for various adventure sports full time. I rented out my home in Tahoe City and moved into a succession of “van-life” vehicles: first a van, then a 4-Runner, and finally the 13-foot ’72 Bell travel trailer I call “Olive.” In those first several months with Olive, I lived, worked and played “on the road” throughout the western US, including mountain bike guiding in the Tahoe area with Tahoe Adventure Company, mountain bike and river guiding with Row Adventures in Idaho, Oregon and Washington, personal riding adventures in the Lost Sierra and Shasta areas, and my 12th annual trip to Burning Man. It wasn’t long before I realized I didn’t need much of...
Build It and They Will Come

Build It and They Will Come

Boosting community and trails with Epic Rides By Kurt Gensheimer A stacked pro men’s field at the start of the Carson City Off-Road’s Capitol 50 (Dan Severson). In its inaugural year, the 2016 Carson City Off-Road mountain bike event was an enormous hit, filling all 600 available spaces well in advance. Put on by Tucson, Arizona-based Epic Rides, the Carson City Off-Road was far more than just a mountain bike event. Offering three different distance options, it was a celebration of community that welcomed first-time visitors to Nevada’s state capitol and helped raise funds for local trail stewardship organizations like Muscle Powered, Tahoe Rim Trail Association (TRTA) and Tahoe Area Mountain Biking Association (TAMBA). The Carson City Off-Road suddenly became the city’s Super Bowl of sorts; hotels were full, restaurants and bars were brimming with customers and local businesses were ringing cash registers thanks to mountain bikers who traveled...
Event Profiles: Feb/March 2017

Event Profiles: Feb/March 2017

A sneak peek at our favorite upcoming events Alpenglow Mountain Festival February 18-26, North Lake Tahoe Photo: Scott Rokis Alpenglow Sports’ fourth winter Alpenglow Mountain Festival, presented by DPS Skis, is a nine-day festival in North Lake Tahoe that celebrates human-powered mountain sports, events, clinics, equipment demonstrations, critically-acclaimed film and more. Geared toward beginner and intermediate winter recreation enthusiasts, the Alpenglow Mountain Festival showcases some of the best activities Lake Tahoe has to offer – backcountry skiing and splitboarding, Nordic skiing, snowshoeing, natural history events and more. Driven by fun, community, health, education and the embodiment of the mountain lifestyle, the festival has been designed to inspire participants as they enjoy and explore North Lake Tahoe’s playground with friends and family. With over 50 individual events, the festival offers an immense range of activities that span daily ski and splitboard tours, avalanche education, and critically-acclaimed film and natural history excursions...
Profiles in Courage: Jocelyn Judd

Profiles in Courage: Jocelyn Judd

Profiles in Courage: Jocelyn Judd By Domenica Berman Jocelyn paddling out on her first surf trip to Launiupoko, Maui with the High Fives Foundation in 2015. Photo: Trevor Clark Photography On the morning of April 19th, 2014, Jocelyn Judd donned her fat suit and hit the slopes. “Yeah, I think I bought the fat suit for Halloween the year before and never ended up wearing it, so I don’t know, I thought it would be funny to wear it skiing.” It was closing weekend of the season at Grand Targhee, Wyoming and everyone was goofing around. “My friend was videoing because I thought it would be funny to see what happened with the fat suit and my hair when I did a backflip,” Jocelyn chuckled. “I thought you know, I’ve been doing back flips since I was like 12, no big deal and then I just picked up way...
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