Industry News

Mountain Bikers of Santa Cruz Debuts New Membership Program

Mountain Bikers of Santa Cruz Debuts New Membership Program

Trail stewardship organization furthers mission to make Santa Cruz the best place to be a mountain biker Mountain Bikers of Santa Cruz (MBOSC) recently announced a new membership program, with 100% of its members’ dues benefiting trail stewardship in Santa Cruz...
Q&A with Pro Enduro Racer Amy Morrison

Q&A with Pro Enduro Racer Amy Morrison

Thoughts on riding, racing, travel, and challenge ASJ recently caught up with pro enduro racer Amy Morrison, who will be teaching mountain bike skills at the Nevada County Women’s Mountain Bike Skills Clinic taking place October 13-14, 2018 in Nevada City, CA....
Mountain Bikers of Santa Cruz (MBOSC) Launches Trail Academy

Mountain Bikers of Santa Cruz (MBOSC) Launches Trail Academy

Free educational program offers classes for all trail users covering all aspects of trail-building Photo: Josh Sawyer TRAIL ADVOCACY AND STEWARDSHIP ORGANIZATION Mountain Bikers of Santa Cruz (MBOSC) recently launched a brand new program called Trail Academy. Trail...
TOMS and So iLL Team Up with 1Climb to Get Kids Climbing

TOMS and So iLL Team Up with 1Climb to Get Kids Climbing

Climbing-inspired product collaboration benefits non-profit efforts of 1Climb TOMS, THE ONE FOR ONE® SHOES AND ACCESSORIES COMPANY, and So iLL, makers of environmentally conscious and stylish climbing equipment, launched a joint climbing-inspired product initiative to...
REI Continues Support of National Scenic Trails

REI Continues Support of National Scenic Trails

Outdoor gear and clothing co-op invests nearly $645,000 in 2018; funds to support nonprofits that lead trail maintenance and restoration efforts Pacific Crest Trail. Photo: Karolina Wallberg IN CELEBRATION OF 50 YEARS OF NATIONAL SCENIC TRAILS, REI Co-op is investing...
GoFundMe Campaign Launched to Support Mavericks Safety and Footage

GoFundMe Campaign Launched to Support Mavericks Safety and Footage

Help Powerlines Productions prepare for the upcoming Mavericks season Powerlines Productions founder Curt Myers at work. Photo: Euan Rannachan. A GOFUNDME CAMPAIGN HAS BEEN LAUNCHED TO SUPPORT Powerlines Productions with its PWC (aka Jetski) operational overhead in...
Spotlight on Digital Well Being

Spotlight on Digital Well Being

Social media giants announce new tools for users to limit use By Matt Niswonger EARLIER THIS MONTH, FACEBOOK AND INSTAGRAM announced new tools for users to set time limits on their platforms, and a dashboard to monitor one’s daily use, following Google’s introduction...
Pure Project Joins The Conservation Alliance

Pure Project Joins The Conservation Alliance

San Diego-based craft beer producer is latest addition to long list of companies that value sustainability and environmental awareness THE CONSERVATION ALLIANCE WELCOMES SAN DIEGO-BASED CRAFT BEER PRODUCER Pure Project as its newest member. In joining The Conservation...
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