Industry News

New Sponsors, Course Changes for 2017 Big Sur International Marathon

New Sponsors, Course Changes for 2017 Big Sur International Marathon

Sierra Nevada and Haribo among new partnerships Scenic 12K in Point Lobos. Photo: Marianne Mangold  The 32nd presentation of the Big Sur International Marathon brings several changes for the April 28-30 event weekend including a new 12K distance race, a new start area for the 10.6-Miler, new bus drop off plans for the marathon start, and new sponsor activations. Sierra Nevada Brewing Co., one of America’s premier craft breweries, will be sponsoring a new beer garden at the race finish. In addition to the runners receiving a complimentary post-race beer, the public will be able to purchase beer for the first time ever. Famous for its extensive line of beers, Sierra Nevada will be showcasing its signature Pale Ale along with Tropical Torpedo® and SummerFest®. Throughout the event weekend, runners and guests will encounter the Haribo Bear as he dances through the race expo and finish area,...
Ultra-Trail du Mont-Blanc with Columbia Montrail

Ultra-Trail du Mont-Blanc with Columbia Montrail

Putting Columbia Montrail Spring 2017 Collection to the Test Columbia Montrail put its Spring 2017 collection to the test at one of the most physically and mentally challenging trail running races in the world: the Columbia-sponsored Ultra-Trail du Mont-Blanc (UTMB). Located on some of the highest peaks in the Alps, UTMB is a continuous 103-mile race, which means no sleeping, just running for over 20 hours. To share the inspiring moments and trials of the race, we developed a special video, entitled Endure, currently featured on Columbia’s social media channels. See the trailer here. Endure features three of the participants from last year’s race: Amy Sproston, a Columbia Montrail-sponsored runner from the United States, and Columbia employees Ruy Ueda and Tomo Araki from Japan. To watch the video and find out how Amy, Ruy and Tomo endured one of the biggest challenges of their lives, click...
Vail Reports 600 Inches at Tahoe Resorts This Season

Vail Reports 600 Inches at Tahoe Resorts This Season

The snow keeps coming at Northstar, Kirkwood and Heavenly Photo taken at Heavenly March 5, 2017. Happy snowy Monday from Lake Tahoe! March Madness is taking effect as Northstar and Kirkwood both cross the 600-inch mark for the season! Vail Resorts asks guests to take it slow and give themselves extra time on the roads. Cal Trans is an excellent resource for the most up-to-date information. Snow totals for Vail’s Tahoe resorts are as follows: Northstar California received 26” in the last 24 hours, 40” this month and 618” so far this season. Kirkwood received 14” in the last 24 hours, 23” this month and 601” so far this season. Heavenly received 20” in the last 24 hours, 38” this month and 594” so far this season. Enjoy, and be safe!...
Tepui Tents Awarded Rooftop Tent Design Patent

Tepui Tents Awarded Rooftop Tent Design Patent

Spotlight shines on leading rooftop tent manufacturer’s interchangeable sheltering systems Tepui Tents, a leading manufacturer of rooftop tents and outdoor adventure gear, announced it was awarded a utility patent for its innovative rooftop tent system. The new patented Zipper Gimp system couples the tent’s base with the tent’s canopy allowing for interchangeable sheltering systems depending on weather or other conditions the user may encounter. The Zipper Gimp system is valuable not only to the end-user, but also to Tepui’s vast network of retailers and distributors.  Allowing several canopy styles to pair with a single base gives retailers the ability to provide a wide range of product options with less inventory and storage space. “Innovation has always been a core value for Tepui,” said founder Evan Currid, “Although prior innovations such as our Ruggedized line and our SKY tents have raised the bar with regard to product offerings, our patented...
High Fives Awards Empowerment Grants

High Fives Awards Empowerment Grants

Tahoe residents with life-altering injuries receive support from non-profit organization High Fives Athlete Jason Abraham skiing with Achieve Tahoe for the first time following his 2015 spinal cord injury. Photo: Chris Bartowski The High Fives Foundation is awarding Tahoe residents Taylor Fiddyment, Jason Abraham and Jeff Andrews board-approved Empowerment Grants totaling $14,820 to aid in their respective recoveries. Truckee resident Taylor Fiddyment was injured while riding a four-wheeler with friends in May 2011. Fiddyment’s goals have remained the same since entering the world of spinal cord injury recovery – to be the best person she can be, and spread joy and positivity to others. “My recovery goal is to be strong in body and mind,” said Fiddyment. “I want to make other people’s down days better.” Fiddyment received a grant for $4,560 to be used toward massage and chiropractic work to pair with her personal training at the CR...
Save Red Rock Fights to Keep Red Rock Rural

Save Red Rock Fights to Keep Red Rock Rural

Grassroots conservation organization urges supporters to attend critical hearing affecting Red Rock Canyon National Conservation Area Photo: Tom Moulin Red Rock Canyon National Conservation Area (RRCNCA) – a popular Las Vegas-area destination for outdoor enthusiasts across the globe – is under threat of a massive housing development project that includes 5,000 homes. Clark County Commissioners are considering a request to rezone land that’s currently deemed rural, which would result in the destruction of Red Rock’s landscape, bringing pollution and traffic to the area and enraging the two million visitors who use the RRCNCA each year as a destination for climbing, hiking, biking and camping. The proposed development is on land that borders RRCNCA. Clark County Commissioners are holding a public hearing on Wednesday, February 22, 2017 at 9am. Save Red Rock is urging the public to attend to voice their opposition to the proposed rezoning. The hearing is located...
Video: California Enduro Series – 2017 Golden Tour

Video: California Enduro Series – 2017 Golden Tour

Pro triple crown showcases series’ top talent and most challenging venues The 2017 Golden Tour will showcase the three most aggressive stops on this season’s CES schedule: China Peak Enduro on July 1, Northstar Enduro on August 26–27, and Kamikaze Bike Games Enduro on September 14-17. The tour is a triple crown series within a series intended to spotlight top talent and events. This elite series will serve as a stepping stone to international competition for new riders and help established riders maintain a high average level of competition throughout the year. Boasting a $24,000 overall prize list for the three events, each race is awarded a $4,000 cash purse to the top ten for both Pro Men and Pro Women categories. New for 2017, the three Golden Tour events are also Enduro World Series (EWS) Qualifier Events. Points from a racer’s top three EWS Qualifiers this season can...
Green World Cup at Squaw Valley

Green World Cup at Squaw Valley

Squaw Valley to host 100% carbon neutral Women’s Alpine World Cup in March For the first time in nearly 50 years, World Cup ski racing will return to Squaw Valley March 9 – 12, 2017. The Audi FIS Women’s Alpine World Cup at Squaw Valley will bring Olympic champions like Mikaela Shiffrin and Squaw Valley’s own Julia Mancuso to the legendary Red Dog run with the competition consisting of a women’s giant slalom on Friday, March 10 and a women’s slalom on Saturday, March 11. Both races will be held on Red Dog run, the same course as the women’s slalom and giant slalom events of the 1960 Winter Olympics and the 1969 World Cup. With over 1,200 feet of vertical drop in the giant slalom and nearly 700 feet in the slalom, Red Dog run is full of excitement and challenges, including fall-away pitches, side hills...
Surf Dog Ricochet Raises Half Million Dollars for Human and Animal Causes

Surf Dog Ricochet Raises Half Million Dollars for Human and Animal Causes

Funds raised to benefit people with disabilities, children with special needs, and animals in need   Surf Dog Ricochet celebrated New Year’s Eve by reaching a new milestone, raising a half million dollars. These funds have helped more than 250 different causes, as well as Ricochet’s programs and initiatives. Reaching this major milestone demonstrates how much Ricochet’s worldwide community supports her efforts.  She sincerely thanks her individual donors, social media followers, corporate sponsors and members of the media for their continued support. Most of Ricochet’s fundraising has been done through social media, such as her popular Facebook Page with more than 259K supportive fans, Instagram with more than 104K followers and her inspirational video “From Service dog to SURFice dog” with more than 6.4 million views. Ricochet has been raising awareness and funds for human/animal causes since 2009 when she made an independent decision to jump on a surfboard with...
11th Annual Lake Tahoe Backcountry Demo Event

11th Annual Lake Tahoe Backcountry Demo Event

11th Annual Lake Tahoe Backcountry Demo Event, presented by Alpenglow Sports Saturday, January 21, 2016 • 9am-3pm Alpine Meadows Ski Resort Photo: Alpenglow Sports The Lake Tahoe Backcountry Demo Event – North America’s largest venue for all things alpine touring, telemark and splitboard – returns this January. Alpenglow Sports has once again partnered with Squaw Valley/Alpine Meadows Ski Resort to provide its eagerly anticipated 11th annual Backcountry Demo Event on Saturday, January 21st, 2017 from 9am to 3pm. The event offers FREE Admission, and all ages are welcome. A community-oriented leader in the backcountry industry for 30-plus years, the Tahoe City shop has worked hard to foster the largest, and most well-known backcountry demo event in North America. “With the mainstream popularization of backcountry skiing and riding, we felt there was a great opportunity to create a fun demo event,” according to owner Brendan Madigan. “When...
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