Industry News

GU Energy Labs Increases Commitment to Big Sur Marathon Foundation

GU Energy Labs Increases Commitment to Big Sur Marathon Foundation

New agreement supports all four Foundation events including the Big Sur International Marathon, Monterey Bay Half Marathon, Salinas Valley Half Marathon and Run in the Name of Love 5K/2K Press Release / February 21, 2018 A group of runners celebrates at GU’s Berkeley...
The Great Ski Race Cancelled but Fundraising Party is On

The Great Ski Race Cancelled but Fundraising Party is On

Tahoe Nordic Search and Rescue Team (TNSAR) cancels race due to lack of snow; throws party to support fundraising efforts instead The Great Ski Race The Great Ski Race 2018 has been cancelled because of a lack of snow. Furthermore, the snow forecast is discouraging...
REI Co-op Makes Fortune 100 Best Companies to Work

REI Co-op Makes Fortune 100 Best Companies to Work

Co-op honored as one of Fortune’s top employers every year in ranking’s history Press Release / February 15, 2018 For the 21st consecutive year, the REI Co-op was recognized as one of the nation’s top employers, ranking 43 on Fortune’s “100 Best Companies to Work For”...
Wildflower Experience Returns to Celebrate 35th Anniversary

Wildflower Experience Returns to Celebrate 35th Anniversary

Iconic festival offers new events, activities and premium “glamping” options Motiv Sports has announced that the all-new, rebranded Wildflower Experience will offer a full weekend of traditional racing plus additional events and premium camping options at...
Patagonia Gives Customers a Way to Fight for the Planet

Patagonia Gives Customers a Way to Fight for the Planet

New online platform connects Patagonia customers with hyperlocal grassroots activism Press Release // Ventura, CA; February 6, 2018 // Patagonia has launched a new digital platform connecting customers with local grassroots organizations working to save the planet....
Tahoe Snow Report

Tahoe Snow Report

Happy Winter from Lake Tahoe — big thanks to Vail Resorts for this much desired snow report! (January 11, 2018) The ski and ride season is underway — Tahoe received over a foot of new snow this past week and Kirkwood is currently experiencing surprise snowfall....
Tahoe Donner Voted #2 Cross Country Ski Resort in North America

Tahoe Donner Voted #2 Cross Country Ski Resort in North America

Truckee ski center internationally honored in USA Today’s 10Best Readers’ Choice Award contest; also voted best locally Photo: D Hougard The results are in for USA Today’s 10Best Readers’ Choice Award contest and Tahoe Donner was voted number two for Best...
Old Cabin Classic Registration Opens March 1

Old Cabin Classic Registration Opens March 1

Popular cross country mountain bike race returns to Wilder Ranch State Park in Santa Cruz May 19 Mountain Bikers of Santa Cruz (MBOSC) has announced that the third annual Santa Cruz Old Cabin Classic will take place in Wilder Ranch State Park on May 19, 2018. This...
Yvon Chouinard Declines Congressional Invite to Testify

Yvon Chouinard Declines Congressional Invite to Testify

The House Committee on Natural Resources invited Yvon Chouinard to testify on public lands stewardship. Instead he sent this letter. Photo: Patagonia Response to the House Committee on Natural Resources December 19, 2017 Rob Bishop Chairman U.S. House of...
Mountain Bikers of Santa Cruz Release 2025 Strategic Plan

Mountain Bikers of Santa Cruz Release 2025 Strategic Plan

Trail building and advocacy non-profit shares vision for mountain biking in Santa Cruz County Santa Cruz trail building and advocacy organization Mountain Bikers of Santa Cruz (MBOSC) recently released its 2025 Strategic Plan and Vision, which speaks to a inspired...
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