Industry News

Mountain Bikers of Santa Cruz (MBOSC) Launches Trail Academy

Mountain Bikers of Santa Cruz (MBOSC) Launches Trail Academy

Free educational program offers classes for all trail users covering all aspects of trail-building Photo: Josh Sawyer TRAIL ADVOCACY AND STEWARDSHIP ORGANIZATION Mountain Bikers of Santa Cruz (MBOSC) recently launched a brand new program called Trail Academy. Trail...
TOMS and So iLL Team Up with 1Climb to Get Kids Climbing

TOMS and So iLL Team Up with 1Climb to Get Kids Climbing

Climbing-inspired product collaboration benefits non-profit efforts of 1Climb TOMS, THE ONE FOR ONE® SHOES AND ACCESSORIES COMPANY, and So iLL, makers of environmentally conscious and stylish climbing equipment, launched a joint climbing-inspired product initiative to...
REI Continues Support of National Scenic Trails

REI Continues Support of National Scenic Trails

Outdoor gear and clothing co-op invests nearly $645,000 in 2018; funds to support nonprofits that lead trail maintenance and restoration efforts Pacific Crest Trail. Photo: Karolina Wallberg IN CELEBRATION OF 50 YEARS OF NATIONAL SCENIC TRAILS, REI Co-op is investing...
GoFundMe Campaign Launched to Support Mavericks Safety and Footage

GoFundMe Campaign Launched to Support Mavericks Safety and Footage

Help Powerlines Productions prepare for the upcoming Mavericks season Powerlines Productions founder Curt Myers at work. Photo: Euan Rannachan. A GOFUNDME CAMPAIGN HAS BEEN LAUNCHED TO SUPPORT Powerlines Productions with its PWC (aka Jetski) operational overhead in...
Spotlight on Digital Well Being

Spotlight on Digital Well Being

Social media giants announce new tools for users to limit use By Matt Niswonger EARLIER THIS MONTH, FACEBOOK AND INSTAGRAM announced new tools for users to set time limits on their platforms, and a dashboard to monitor one’s daily use, following Google’s introduction...
Pure Project Joins The Conservation Alliance

Pure Project Joins The Conservation Alliance

San Diego-based craft beer producer is latest addition to long list of companies that value sustainability and environmental awareness THE CONSERVATION ALLIANCE WELCOMES SAN DIEGO-BASED CRAFT BEER PRODUCER Pure Project as its newest member. In joining The Conservation...
New Lake Tahoe Water Trail Website Keeps Tahoe Safe 

New Lake Tahoe Water Trail Website Keeps Tahoe Safe 

Sierra Business Council launches Tahoe paddle resource including mapping tool, real-time weather conditions Crystal blue waters surround kayaker on the Lake Tahoe Water Trail. SIERRA BUSINESS COUNCIL RECENTLY LAUNCHED a new Lake Tahoe Water Trail website to help...
World Surf League Announces Equal Pay for Female Competitors

World Surf League Announces Equal Pay for Female Competitors

Surfing world shocked and inspired by bold move to push for equality By Matt Niswonger Photo: Fred Pompermayer IN A MOVE THAT HAS SHOCKED AND INSPIRED the surfing world, the World Surf League announced equal prize money will be awarded to men and women at all WSL...
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