Industry News

New Lake Tahoe Water Trail Website Keeps Tahoe Safe 

New Lake Tahoe Water Trail Website Keeps Tahoe Safe 

Sierra Business Council launches Tahoe paddle resource including mapping tool, real-time weather conditions Crystal blue waters surround kayaker on the Lake Tahoe Water Trail. SIERRA BUSINESS COUNCIL RECENTLY LAUNCHED a new Lake Tahoe Water Trail website to help...
World Surf League Announces Equal Pay for Female Competitors

World Surf League Announces Equal Pay for Female Competitors

Surfing world shocked and inspired by bold move to push for equality By Matt Niswonger Photo: Fred Pompermayer IN A MOVE THAT HAS SHOCKED AND INSPIRED the surfing world, the World Surf League announced equal prize money will be awarded to men and women at all WSL...
Pursuit Series 2018 Brings Much Needed Adventure To Pursuers

Pursuit Series 2018 Brings Much Needed Adventure To Pursuers

 The Outbound Collective leads successful outdoors weekend with breakthrough moments ON AUGUST 10-12, 2018, THE OUTBOUND COLLECTIVE HELD its second and final Pursuit Series event of 2018, an incredibly immersive and educational outdoors adventure weekend, in Bear...
Registration for Wildflower Experience 2019 Opens September 12

Registration for Wildflower Experience 2019 Opens September 12

Historic triathlon festival returns in May with tradition, spirit and strength Photo: Kaori-Photo REGISTRATION WILL OPEN ON SEPTEMBER 12, 2018 FOR THE LEGENDARY triathlon and festival weekend, Wildflower Experience 2019. The event returned in 2018 after the drought in...
Patagonia and Sierra Buttes Trail Stewardship Expand Partnership

Patagonia and Sierra Buttes Trail Stewardship Expand Partnership

Press Release • July 23, 2018 Sierra Buttes Trail Stewardship (SBTS) today announced an expanded partnership with Patagonia, Inc., including environmental support grants, employee volunteer trail days and signing on as a major sponsor of the 23rd Annual Downieville...
The Courage Project

The Courage Project

Helping children believe in their ability to live their lives to the fullest THE COURAGE PROJECT is a Nevada non-profit organization, founded by Brie Moore, Ph.D., a Clinical Psychologist specializing in the evidence-based treatment of psychological and behavioral...
Webber Lake Campground Opens to Public

Webber Lake Campground Opens to Public

Sierra County campground offers 45 sites and access to hiking, fishing, paddling and cycling Press Release / Sierra, CA Less than an hour north of the hustle and bustle of Lake Tahoe, the serene Webber Lake Campground is open to the public for the first time in many...
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