Sonoma Pride Fundraising Update

Contributions still need for on-going efforts to help Sonoma County heal and rebuild

To date, the Sonoma Pride fundraising campaign has raised $340, 262 in support of the victims of the Sonoma County wildfires of October 2017. King Ridge Foundation — founded by former road cycling National Champion Levi Leipheimer — has partnered with several organizations in the Sonoma County community to guarantee that the funds raised by Sonoma Pride are disbursed in the most effective manner possible.

On October 31, Sonoma Pride beer was released at Russian River Brewery and select retail outlets, and 100% of the proceeds from the sale of this beer benefit victims of the catastrophic fire events that took place in the Northern California communities.

In addition to Russian River Brewery, ten other Sonoma County breweries released one of their own signature beers under the Sonoma Pride label with 100% of the proceeds being devoted to this Sonoma Pride fundraising effort.

Sonoma Pride was originally conceptualized by Natalie and Vinnie Cilurzo from Russian River Brewing Company in July 2015 to celebrate the bounty and greatness of Sonoma County. Since that time, two beers (Amasa and Dauenhauer) have lived under the Sonoma Pride brand as an annual release at the Russian River Brewing Company brewpub. Under the dire circumstances Sonoma County is facing, Natalie and Vinnie have redirected the use of the Sonoma Pride name to help those in need after the tragic fires in Sonoma County. Instead of re-brewing Amasa and Dauenhauer (which have long production times) they are simply brewing a beer called Sonoma Pride to help those in need.

You can help victims of the wildfire either by purchasing Sonoma Pride at Russian River Brewery and select retail locations or by making a direct donation.

Did you lose your home to the fires or know someone who did and could use aid? Click here for a list of services that King Ridge Foundation is providing.

King Ridge Foundation is a Santa Rosa based 501(c)3 non-profit that through Levi’s GranFondo has raised more than $2.5million for charity since 2009. In 2015, King Ridge Foundation raised more than $60,000 for relief efforts in connection with the Valley Fire, one of California’s most destructive wildfires in the state’s history. The foundation’s mission is to give at-risk youth a chance. During times of heightened community needs, its mission expands to focus on enabling everyone to return normalcy to its community’s way of living. Learn more about King Ridge Foundation at kingridgefoundation.org.