Outdoor News and Notes for the California Region
Clif Bar responds to controversy
In early November Clif Bar announced they were dropping sponsorship support of Alex Honnold, Dean Potter, Steph Davis, Cedar Wright, and Timmy O’Neill due to their decision to no longer support those who free solo, BASE jump or highline. What followed was a spirited debate on social media filled with strong opinions on both sides of the issue.
On the ASJ Facebook page, some felt that Clif Bar was completely hypocritical for “drawing a line in the sand” and marginalizing people like Honnold—who has been on the cover of National Geographic—when their brand identity is so closely aligned with climbing. After all, they noted, there is a climber on the package of most Clif Bar products, albeit a roped climber.
Others felt that Clif Bar was standing up for what’s right and making the difficult decision to …