Tag: Outdoor Aftro

Ten years ago, Outdoor Afro founder and CEO Rue Mapp noticed there weren’t a lot of people in the outdoors who looked like her. To find out if others shared her passion and ancestry, she started a blog. In the first few years she wrote over 500 posts about how to connect black kids to nature through leadership development. She started taking folks on hikes and organizing events. Her work was quickly recognized by leaders in the industry and she was invited to take part in a think tank that informed Michelle Obama’s Let’s Move Initiative.