BEER THIRTY!

The link between sports and beer is well established. But in the adventure sports community, we’re not talking about sitting on one’s kiester, sipping over-priced beer from a plastic cup while watching overpaid professionals have all the fun. For the most part, our beers are earned. For us, beer is the reward at the end of a long backcountry journey, a relaxing capper at the end of a high-intensity effort, the liquid gold at the end of a sweat fest. Not only does it help replace lost calories and soothe from the bloodstream out, it provides a prism of perspective to share and relive our adventures with friends.

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