70th Warren Miller film debuts this fall Press Release // warrenmiller.com Boulder, Colo. – August...Read More
Category: Book Reviews
The story of Sierra Nevada’s maverick founding father
By Derrick Peterman
When compiling a list of notable California entrepreneurs, people like David Packard, Steve Jobs, or Elon Musk usually spring to mind. Given the national obsession with Sierra Nevada Brewing’s signature pale ale, founder Ken Grossman’s name should also appear on any such list.
In Grossman’s long awaited autobiography Beyond the Pale, readers learn the story of Sierra Nevada Brewing, from humble beginnings in Chico to current status as a national craft brewing institution. The book is a fascinating self-portrait of someone who over thirty years ago hand built a brewery out of little more than discarded scraps salvaged from junk yards.
Back in those days, distribution meant Grossman driving his old pickup truck to the few stores that would actually sell his beer. His typical twelve-plus hour days were mainly spent returning antique bottling lines to functionality, …Read More