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Putting Columbia Montrail Spring 2017 Collection to the Test
Columbia Montrail put its Spring 2017 collection to the test at one of the most physically and mentally challenging trail running races in the world: the Columbia-sponsored Ultra-Trail du Mont-Blanc (UTMB). Located on some of the highest peaks in the Alps, UTMB is a continuous 103-mile race, which means no sleeping, just running for over 20 hours.
To share the inspiring moments and trials of the race, we developed a special video, entitled Endure, currently featured on Columbia’s social media channels. See the trailer here.
Endure features three of the participants from last year’s race: Amy Sproston, a Columbia Montrail-sponsored runner from the United States, and Columbia employees Ruy Ueda and Tomo Araki from Japan. To watch the video and find out how Amy, Ruy and Tomo endured one of the biggest challenges of their lives, click here.