Category: Industry News

10 Barrel Brewing Releases New Hazy IPA in Support of Surfrider Foundation

by ASJ Staff | Sep 26, 2019 | Biking, Climbing, Industry News, Kayaking, Paddle Boarding, Skiing, SUP, Surfing, Whitewater | 0 |

One percent of all proceeds of Profuse Juice to benefit world’s oceans, waves and beaches

Hazy IPAs are trending with the “Haze Craze,” and with that, 10 Barrel Brewing has just launched its new Profuse Juice, a gold medal winner at the 2019 North American Beer Awards (NABA), in partnership with Surfrider Foundation, a California-founded nonprofit grassroots organization. One percent of all proceeds of the beer—both cans and draughts—will go towards Surfrider and its mission to protect the world’s oceans, waves and beaches.

Profuse Juice is an ode to salty beach days and peeling lefts at your favorite break. At 6.5% ABV and 45 IBU’s, this tropical brew is light enough to knock a few back on the beach after a day of surfing. The focus of this drinkable Hazy IPA was to bring out all of the tropical juicy hop flavors while keeping the bitterness in check. …

California Bike Plate Available for Purchase Online

by ASJ Staff | Sep 23, 2019 | Biking, Industry News | 0 |

Proceeds to benefit cycling programs and initiatives

Together with the California Department of Public Health (CDPH) and other cycling industry partners, we are excited to announce that the new California bike plate is available for purchase online at californiabikeplate.com. CDPH has 12 months to collect the required 7,500 pre-paid applications.

Plate sales will generate grants to statewide coalitions, community-based organizations, nonprofits, county health departments and other organizations promoting cycling. If funded and successful, this program can generate millions of dollars for bike safety, youth programs, cycling advocacy and more.

These special license plates can be purchased for your California registered car, truck, trailer, or motorcycle. Support cycling in California by pre-ordering your plate. These plates also make a great gift idea for the upcoming holiday season. Donations are being accepted through the California Bicycle Coalition at calbikeeducationfund.org/help-us-sell-7500-plates to push the program forward.

Equal Pay for Equal Play Bill (AB 467) Signed Into Law

by ASJ Staff | Sep 18, 2019 | Industry News | 0 |

Press release • Contact: Alex Kiwan, (760) 433-7601

Sacramento CA –September 9, 2019 // Assemblymember Tasha Boerner Horvath is pleased to announce Assembly Bill (AB) 467 was signed into [California] law by Governor Gavin Newsom. Also called the “Equal Pay for Equal Play” measure, AB 467 addresses long-standing gender pay disparities in competitive sports. This bill requires sports prize equity for both male and female participants in all sporting competitions held on state lands.

“I am humbled and honored to see this bill signed into law, advancing the historic efforts of so many athletes and advocates standing up for equality,” said Assemblymember Boerner Horvath. “The overwhelming bipartisan support of this bill demonstrates that the State Legislature and Governor Newsom have the backs of women and girls throughout California.”

AB 467 requires equal prize compensation for all athletes, regardless of gender, as a condition for approving a lease or permit

Grinduro Festival Fun and Opportunities

by ASJ Staff | Sep 4, 2019 | Biking, Festivals, Industry News | 0 |

Come for the Grinduro Festival or better yet VOLUNTEER!

The unique format of Grinduro combines the best elements of a mountain bike enduro with a gravel grinder-style road race. This event sells out quickly every year.

If you aren’t signed up to race … there is still plenty of fun to be had! The festival is open to the public. Festivities include two days of excellent food, a handmade bike show, an art exhibit, live music and camping.

Come cheer on the racers and soak up the Grinduro vibe in the beautiful northwestern Sierra mountains.

Make new friends and get some FREE perks by volunteering! You can volunteer for a shift or two of pretty easy work to help put on the big show, and enjoy Saturday night’s catered dinner and an icy cold beverage for free. Tent/self-contained vehicle camping and event T-shirt, also free. Live music on Saturday …

Latest Warren Miller Film “Timeless” — Watch the Trailer

by ASJ Staff | Aug 28, 2019 | Backcountry Skiing, Cross Country Skiing, Industry News, Skiing, Snow Sports, Snowboarding, Videos | 0 |

70th Warren Miller film debuts this fall Press Release // warrenmiller.com Boulder, Colo. – August...

Enter to Win the All-New Specialized Enduro Expert; Support Trail Projects in Truckee and Ashland

by ASJ Staff | Aug 21, 2019 | Biking, Industry News | 0 |

Raffle benefits California Enduro Series, Truckee Bike Park, and Rogue Valley Mountain Bike Association (RVMBA)

The first of two Specialized mountain bike raffles, presented as a fundraiser by California Enduro Series (CES), takes place on Sunday, August 25 at EWS Northstar. Will YOU be the proud owner of the newly-launched Specialized Enduro Expert?

The Enduro Expert has always packed a serious punch and it’s never been so true. You get 170 millimeters of the most capable downhill performance that gains elevation with surprising ease. Full FOX suspension, powerful disc brakes and a stellar carbon wheelset round it out. It’s the perfect slay-machine for enduro racing.

As if that’s not exciting enough, a 2019 Stumpjumper Evo will be up for grabs at the CES finale, the Ashland Mountain Challenge October 5!

You need not be present to win, and the bike can be shipped anywhere. Winner gets choice of size, color, …

Teton Gravity Research’s newest film trailer for ROADLESS

by ASJ Staff | Aug 15, 2019 | Industry News, Snow Sports, Snowboarding, Videos | 0 |

ROADLESS is the latest snowboard film from Teton Gravity Research starring Bryan Iguchi, Travis...

Specialized Foundation Expands and Announces New Name: Outride

by ASJ Staff | Jul 22, 2019 | Biking, Industry News | 0 |

New fundraising platform and new name aim to attract more partners to get more kids on bikes

MORGAN HILL, CA • July 22, 2019 — The Specialized Foundation, a non-profit focusing on using cycling as a tool for children to achieve academic, health, and social success, today announced an expansion and a name change to Outride. This marks a milestone as the organization has matured and launched a new fundraising platform, and now looks to grow beyond its founding sponsor, Specialized Bicycle Components.

Outride will focus on three core pillars – Research, Riding for Focus, and the new Outride Fund. These pillars will drive efforts to learn more about cycling’s positive effects on the brain, get more kids on bikes, and empower communities to drive positive change through cycling.

The new Outride Fund is a public fundraising platform dedicated to growing community cycling programs, fostering new trail …

Carson City Off-Road Dedicated to Joel Dunn

by Jen Rothman | Jun 13, 2019 | Biking, Industry News | 0 |

Fourth annual Epic Rides event honors Carson City native and visionary trails community leader

Press Release // Contact Jennifer McComb • JMcComb@epicrides.com

CARSON CITY, NV • June 11, 2019 – The 4th Annual Carson City Off-Road is dedicated to Carson City native and visionary trails community leader, Joel Dunn. Born and raised in Carson City, Dunn has not only witnessed the evolution of Nevada’s state capital but has also been a driving force in its transition into a recreation-focused community.

Joel started his journey at the ripe age of 14, dragging baseball fields for Carson City Parks and Recreation. After a short stint with Nevada Tourism, Joel worked in marketing for Western Nevada College for more than a decade before coming back to Parks and Recreation where he spent the better part of 17 years developing group events – particularly softball tournaments – that brought thousands of people from …

Return to Earth Premieres in Santa Cruz as Fundraiser for Mountain Bikers of Santa Cruz

by ASJ Staff | Jun 7, 2019 | Biking, Industry News | 0 |

Fun-filled evening includes film premiere and raffle — every attendee gets chance to win Trek mountain bike, FOX fork and more

Catch a powerful new mountain biking flick, support your local trail non-profit organizations, AND get the chance to win a brand new mountain bike all in one evening? It doesn’t get much better than that!

Epicenter Cycling is hosting the Santa Cruz premiere of the new Anthill Films mountain biking film Return to Earth at the Rio Theatre on Friday, June 21, 2019 with proceeds benefiting Mountain Bikers of Santa Cruz (MBOSC) and Monterey Off Road Cycling Association (MORCA).

Doors open at 6:30pm. Showtime is at 7:30pm with a post-show raffle taking place at 8:15. Every attendee gets a chance to win a Trek Bicycle Fuel EX 8 mountain bike!

Learn more at epicentercycling.com/in-our-community/blog/return-to-earth.

Get show tickets on-line at https://epicenter-returntoearth.brownpapertickets.com/ or at Epicenter Cycling’s Santa Cruz and Aptos …

Win a Felt Mountain Bike + MTB Clothing and Gear While Supporting Camp Fire Survivors

by ASJ Staff | May 31, 2019 | Biking, Industry News | 0 |

Pro mountain bike racer and Butte County native Kyle Warner raises funds to continue helping Camp Fire survivors

Press Release

My name is Kyle Warner and I am professional mountain bike rider, born and raised in Butte County. Since the moment the Camp Fire started I knew I wanted to help bring the cycling community together and help the people affected cope with this tragedy as much as possible.

Directly after the fire there was an immediate surge of financial and material aid to the area it was a little tricky to find ways we could help without being in the way or distracting from even greater fundraising causes.

Now, as time has passed and people have begun to get past some of the immediate needs post tragedy we wanted to come together and put on a really fun and unique fundraiser to help the kids and families in the …

MBOSC Announces Ante Up for Trails Fundraiser

by ASJ Staff | May 20, 2019 | Biking, Industry News | 0 |

Mountain Bikers of Santa Cruz partners with Ibis Cycles to benefit trails in Santa Cruz County

Mountain Bikers of Santa Cruz (MBOSC) recently announced their latest Ante Up for Trails fundraiser. Presented by MBOSC and Ibis Cycles, the drawing will benefit trail maintenance and construction in Santa Cruz. For every $5 you donate, you’ll be entered into a drawing for a chance to win an Ibis Cycles model of your choice, spec’d to the nines. Every dollar goes directly to trails in Santa Cruz, and you can become an MBOSC member for free with your contribution of $25 or more.

If you’ve ever ridden in Santa Cruz, you know it’s a special place filled with amazing trails. But did you know that of the 220+ miles of official trail in Santa Cruz County, less than 40 miles are open to mountain bikes? The good news is that you have …