70th Warren Miller film debuts this fall Press Release // warrenmiller.com Boulder, Colo. – August...Read More
Category: ASJ Roadshow
Hitting the road to spread stoke for the adventure lifestyle The ASJ Roadshow is ON for 2018!...Read More
Building relationships at the world’s largest cycling expo
Roadshow Steve here.
The ASJ Roadshow normally picks up momentum in April. This year was no different. The focus of this month was on cycling, starting with the Santa Cruz Mountain Bike Festival April 11-12 and culminating with the 25th annual Sea Otter Classic – the largest consumer bike exposition in North America – April 16-19.
One thing I enjoy about the Sea Otter Classic is the international aspect of it. Rafael from Peru, founder of Isula Nature, spent time in our booth in conversation about food and medicine from the Amazon, and of course shared his lifelong interest in bikes. I met quite a few Brits, Scots and Irishmen. Cycling is such a huge component of Dutch culture, and my own Dutch heritage sparks my curiosity when in conversation with people from Holland. Of course, the French and Spanish and …Read More
Camaraderie and trail work in the redwood forest
Adventure Sports Journal was proud to sponsor December 20’s Mountain Bikers of Santa Cruz Volunteer Trail Work Day on their flow trail project at Soquel Demonstration State Forest (SDSF). 25 volunteers pitched in to work on drainage and other maintenance on the existing flow trail segments and other SDSF trails.
We supported the trail crew by providing a delicious lunch, post-workday snacks, and an array of volunteer raffle goodies including an Eagles Nest Outfitters (ENO) hammock, Platypus Gravity Works pump-free water filtration system, Ninkasi Sleigh’r six packs, ASJ/Deschutes trucker hats and Osprey koozies. We appreciate the day’s hardworking crew and other generous supporters, and hope to help out with the flow trail project more in the future.
A partnership between MBoSC and the California Department of Forestry and Fire Protection (CAL FIRE), the flow trail project’s objectives are to promote mountain …Read More