Alpenglow Sports and Alibi Ale Works Announce Partnership for the 2024-25 Event Season

Alpenglow Sports, a specialty outdoor gear shop and community organizer, and Alibi Ale Works, a Tahoe-based brewery, are proud to announce their partnership for Mountainfilm on Tour North Lake Tahoe, and the 2024-25 Alpenglow Sports Winter Speaker Series season.

Alpenglow Sports, a specialty outdoor gear shop and community organizer, and Alibi Ale Works, a Tahoe-based brewery, are proud to announce their partnership for Mountainfilm on Tour North Lake Tahoe, and the 2024-25 Alpenglow Sports Winter Speaker Series season.

This harmonious partnership brings the two local businesses together in the name of community building, fundraising, education, and inspiration. As a result, Alibi beer, and their new hop-infused sparkling water, Hoppy Hour, will be available for purchase at all Alpenglow Sports events. What’s even better? All proceeds from your beer purchases benefit the respective nonprofit beneficiaries of each event.

Alpenglow Sports seeks to inspire others to do what inspires them through rich and connected community-centric experiences. One prominent example of this is their Winter Speaker Series, an eagerly anticipated winter tradition for North Tahoe’s adventure community. With over 3,500 attendees annually, as well as a dynamic and global live stream component, the 19-year-old Alpenglow Winter Speaker Series has become one of the premier North American forums for adventure storytelling and community gathering. Another goal central to the Winter Speaker Series is to raise funds for nonprofit organizations making a tangible difference in North Lake Tahoe and Truckee, and to date the event has raised nearly $2,000,000 and supported between 50-60 individual organizations.

Photo of audience at film festival.

Photo: Scott Rokis

This partnership will kick off on November 1st-2nd, 2024 at Mountainfilm on Tour North Lake Tahoe. The two-night programming will feature films that are thought-provoking, educational, and awe inspiring as they relate to themes including adventure, social justice, environment and the human spirit. Both nights will benefit the local nonprofit, Truckee Roundhouse. Tickets for Mountainfilm on Tour are required for entry, and are available for presale on Alpenglow’s website HERE.

“Bringing the community together is at the core of what we do at Alibi”, says Kevin Drake, Alibi’s co-founder and CEO. “We are very excited to partner with Alpenglow to support both of these inspiring events.”

Head over to Alpenglow Sports’ website to learn more about these events, and make plans to enjoy this partnership for yourself.

Night photo featuring the entrance to the Alpenglow shop.

Photo: Scott Rokis

About Alpenglow Sports

Alpenglow Sports is an original California Mountain Shop that has been providing locals and visitors with inspiration, local knowledge, and the best equipment to enjoy the outdoors for over forty years. Based in Tahoe City, Alpenglow Sports takes pride in being community-minded and socially and environmentally responsible to ensure Lake Tahoe stays one of the best places to play, live, and visit in California.

About Alibi Ale Works

Alibi Ale Works is a North Lake Tahoe-based craft brewery with a strong commitment to quality, community, and sustainability. Alibi uses pure Lake Tahoe water to craft a wide variety of easy-drinking beers that rotate frequently. Alibi’s public houses in Incline Village and Truckee are welcoming community hubs with a laid-back, mountain vibe where locals and visitors alike gather for beer, food, music and a wide range of events.

Read other press releases here.