Santa Cruz location opened in 1973; new second location now open in Capitola

Bicycle Trip has been sharing its love for bikes in Santa Cruz since 1973. The bike shop provides quality bicycle sales, service, repair, personalized bike fittings, performance optimization and rentals. This holiday season, stoke the cyclist in your life with thoughtful gifts for any budget. Ideas include socks, lights, locks, multi-tools, road and mountain bike clothing, eyewear and even electric bikes from only $1100.

About Bicycle Trip

Bicycle Trip carries all types of bikes; electric, road, mountain, kids, and urban, plus a huge selection designed specifically for women. Its curated product mix features parts, clothing and accessories from the world’s most inspiring and innovative brands.

The shop offers electric bikes from Giant, Liv, CUBE, Intense, Aventon, Norco and Oyama (20โ€ folding!) โ€” some starting at just $1,099. Bicycle Trip also features analog bikes from Giant, Liv, Cervelo, Yeti, Intense, Allied Cycle Works, Norco, Oyama and Electra.

The “friendliest bike shop in town”carries cycling clothing for road and mountain by Castelli, Sportful, Troy Lee Designs, 100%, Yeti and Giro, and helmets by Giro, Bell, Smith and Nutcase.

The Bicycle Trip service team is a standout … always happy to fix your flat, tune, lube and adjust your ride, dial-in your electronic drivetrain, even perform a factory service on your front and rear shock โ€” complete overhaul(s). All estimates are free.

Did you purchase a bike from another company or manufacturer online? No sweat! Bicycle Trip is happy to help you down the road to a safe, comfortable, high-performance ride experience.

The store’s commitment to cycling and to the Santa Cruz community spans decades and includes Project Bike Trip, an innovative non-profit whose programs offer technical training in bicycle mechanics, preparing youth for job opportunities within the bicycle industry. Additionally, youth are introduced to the bicycle as an alternative source of mainstream transportation, a road to healthy living, and a means for connecting with the outdoors.

Co-owners Berri Michel, Aaron Jacobs, and Rachael Jacobs continue to align with non-profit organizations within the community geared toward educating the public and making bikes a part of the solution, including Project Bike Trip,ย Ecology Action,ย Mountain Bikers of Santa Cruz, andย Bike Santa Cruz County.

The Bicycle Trip team believes in cultivating community, promoting cycling as a solution to societal challenges like childhood obesity and global warming, and providing friendly and professional service for all.

The entire staff is totally nuts about bikes. Their experience, knowledge and interests range from elite enduro and downhill to road racing, trials riding, bike packing and touring, commuting and casual cruising. The professional and family-oriented Santa Cruz bike shop would love to help you find the perfect bike that matches your interest, experience, lifestyle and budget.

Learn more at BicycleTrip.com.


ASJ has partnered with Bicycle Trip for our 2019 Best Gifts Giveaway. Enter to win a bike rental from Bicycle Trip or other great prizes from our partners. Learn more and enter at adventuresportsjournal.com/bestgifts2019.