San Diego-based craft beer producer is latest addition to long list of companies that value sustainability and environmental awareness

“Pure Project is committed to sustainable practices to minimize its environmental impact. We are excited to join The Conservation Alliance to help preserve the land we all love,” said Mat Robar, co-founder of Pure Project.

As a group of like-minded companies, The Conservation Alliance recognizes its responsibility to help protect the wild lands and waterways on which its customers recreate and wildlife thrives. To achieve that goal, The Conservation Alliance makes grants to grassroots environmental nonprofit organizations working to protect the threatened wild lands and waters in North America.

“We are excited to partner with Pure Project,” said John Sterling, Executive Director of The Conservation Alliance. “They have made sustainability and environmental awareness a staple of their business and this partnership to join like-minded companies will further strengthen their efforts through numbers.”

Working to minimize the agricultural impact of beer, Pure Project concentrates on small batches using as many seasonal and organic ingredients as possible. With global inspiration and tropical roots, the brewing company has a unique variety of beers featuring floral and tropical flavors, as well as daring seasonal batches. Check out the Pure Project website for more information and upcoming releases here.

About The Conservation Alliance

The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $20 million, awarded 580 grants, helped to protect more than 50 million acres of wildlands; protect 3,102 miles of rivers; stop or remove 30 dams; designate five marine reserves; and purchase 13 climbing areas. For complete information on The Conservation Alliance, see

About Pure Project

Based in San Diego, California, Pure Project is a leading craft beer producer with a goal of creating a reverence for the beer in your glass by telling the story of the ingredients, processes and people that make it all possible. Pure Project views beer as an agricultural product and not just an industrial commodity. This emphasis leads to brewing with the seasons and a focus on finding the highest quality ingredients from partnerships with local farmers to sourcing unique ingredients from across the globe. As a 1% for the Planet Company, Pure Project donates 1% of its top line sales to environmental non-profits on the front lines protecting the playgrounds we all love. To learn more, visit