Take Care Tahoe

Digital billboard  campaign “Take Care Tahoe” designed to protect Tahoe

Posted By ASJ Staff

A new digital billboard campaign has been unveiled on behalf of over 50 partners who have collaborated on the “Take Care Tahoe” effort. It is designed to encourage more responsible behavior while in Tahoe. Created with humorous messaging, the campaign was created to capture the attention of visitors when they are en route to Tahoe. This campaign was developed to encourage stewardship and responsible recreation during their stay.

Thanks to financial support from the Tahoe Fund on behalf of the Take Care Tahoe partners, digital billboards carrying the Take Care™ messaging are visible on I-80 Eastbound in Colfax, California. “With the ‘Take Care Tahoe” digital billboard campaign, our goal is to educate visitors before they arrive about how they can take care of the environment when they’re here,” said Amy Berry, Tahoe Fund CEO. “This includes things like cleaning up after their dogs, not leaving broken sleds behind, eliminating the use of plastic straws, and blazing a trail of kindness.

This campaign focuses on protecting beloved Tahoe from unused cigarette litter, dog doody, bears, boat litter, aquatic invasive species, fire, litter, Tahoe tap, general messages on protecting, runoff, and trails. Watch the Take Care Tahoe video here. 

With an emphasis on environmental stewardship and personal responsibility Take Care Tahoe reminds the public: